Have an Itch for a Writer’s Niche?

You’ve been writing for ten years, and someone asks, “What’s your niche?” Do you know what to say? If you respond, “I write articles,” or “short stories,” or “novels,” you just answered wrong. These are all types of writing or categories that you write in. A writer’s niche is usually defined as: “a distinct segment of the writing market.” The key word being, “distinct.”So, with that definition in mind, if you say, “I write photography articles,” while that is better, it’s not great. If you say, “I write articles about taking photography portraits,” that’s actually pretty good. But if you say, “I write articles about taking baby portraits with your camera,” you just hit the jackpot! Ding, ding, ding. Confetti falls from the sky. That’s your niche.So why does it need to be that specific? I can think of two reasons. First, (if taking baby portraits is what you do) nobody is likely to ask you to take underwater photos or skydiving photos. The second is much more important. Your neighbor or best friend has a new baby, and their first thought is, “I know the perfect person to take those pictures.”


Now some may argue, but I don’t want to limit myself, that’s why I take pictures of everything, or why I write about everything. That’s OK, but when someone asks you the question, “what is your niche?” you need to man up and say, I don’t have one. I do a lot of different photography, or I do a lot of different writing. That’s OK, you are not a bad person if you don’t have a specific niche. But…If you have a bleeding ulcer, do you go to a foot doctor or a surgeon? If you have a $150,000.00 Lamborghini, do you go to a general mechanic or a specialist? If you want to invest in stocks, do you go to a stockbroker or the janitor who works at Wall Street? Well, maybe, but you get a general idea.As a writer, most of you are familiar with the idea of branding. Do you want to be known as a jack of all trades and master of none? Let’s take Stephen King as an example. He is known as the master of suspense or the king of terror, and that’s a good thing. That’s his specialty. He also writes about writing, he may even write about gardening (don’t quote me), but that’s not the point, he is well known, mainly in part because of his niche.Let’s say you are a photographer and you want to get more business, so you build a website. After a few months, you notice no difference, so you think I need to get more traffic to my site. You start to write photography articles that link back to your site. After a few months, your site is doing great, but you still have no business. What went wrong?


You wrote articles about portraits, parts of the camera, sports photography, landscape photography, the Zone system and more. Therein lies your problem. You proved you know about photography, but you still have no niche. The people you attracted to your site were interested in photography, NOT what your photography could do for them.Having an area of expertise gives them a reason to use you, as their photographer. Isn’t that the real goal? Do you want to be known as just a writer? Or do you want to be known as the writer who writes romantic time travel adventure novels that have family values? Now, that’s a niche. But you have to decide what your niche is before you can become famous for it. Don’t be scared to commit. Give yourself a better chance to succeed. Find your niche.

Are Inventory Financing Lenders and P O Factoring Solutions Your Best Business Financing Bet?

Your worst business nightmare has just come true – you got the order and contract! Now what though? How can Canadian business survive financing adversity when your firm is unable to traditionally finance large new orders and ongoing growth?

The answer is P O factoring and the ability to access inventory financing lenders when you need them! Let’s look at real world examples of how our clients achieve business financing success, getting the type of financing need to acquire new orders and the products to fulfill them.

Here’s your best solution – call your banker and let him know you need immediate bulge financing that quadruples your current financing requirements, because you have to satisfy new large orders. Ok… we’ll give you time to pick yourself up off the chair and stop laughing.

Seriously though…we all know that the majority of small and medium sized corporations in Canada can’t access the business credit they need to solve the dilemma of acquiring and financing inventory to fulfill customer demand.

So is all lost – definitely not. You can access purchase order financing through independent finance firms in Canada – you just need to get some assistance in navigating the minefield of whom, how, where, and when.

Large new orders challenge your ability to satisfy them based on how your company is financed. That’s why P O factoring is a probably solution. It’s a transaction solution that can be one time or ongoing, allowing you to finance purchase orders for large or sudden sales opportunities. Funds are used to finance the cost of buying or manufacturing inventory until you can generate product and invoice your clients.

Are inventory financing lenders the perfect solution for every firm. No financing ever is, but more often than not it will get you the cash flow and working capital you need.

P O factoring is a very stand alone and defined process. Let’s examine how it works and how you can take advantage of it.

The key aspects of such a financing are a clean defined purchase order from your customer who must be a credit worthy type customer. P O Factoring can be done with your Canadian customers, U.S. customers, or foreign customers.

PO financing has your supplier being paid in advance for the product you need. The inventory and receivable that comes out of that transaction are collateralized by the finance firm. When your invoice is generated the invoice is financed, thereby clearing the transaction. So you have essentially had your inventory paid for, billed your product, and when your customer pays, the transaction is closed.

P O factoring and inventory financing in Canada is a more expensive form of financing. You need to demonstrate that you have solid gross margins that will absorb an additional 2-3% per month of financing cost. If your cost structure allows you to do that and you have good marketable product and good orders you’re a perfect candidate for p o factoring from inventory financing lenders in Canada.

Don’t want to navigate that maze by yourself? Speak to a trusted, credible and experienced Canadian business financing advisor who can ensure you maximize the benefits of this growing and more popular business credit financing model.